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10 November 2010

Webopedia Daily Newsletter: Partner Relationship Management (PRM)

Webopedia.com

Internet.com Network
Wednesday, November 10, 2010

Partner Relationship Management (PRM)Term of the Day
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Abbreviated as PRM, partner relationship management is the term used to describe business strategies and processes used by a company to communicate with its channel partners. In many ways, PRM software and processes are similar to customer relationship management (CRM) as it enables the organization to automate channel partner business functions and gather real time information about the channel partner.

See "What Are IT Channel Partners and Channel Programs?" in Webopedia's Quick Reference section for a look at how IT channel partner programs work.



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