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Social CRM Social customer relationship management (CRM) is a phrase used to describe the addition of a social element in traditional CRM processes. Social CRM builds upon CRM by leveraging a social element that enables a business to connect customer conversations and relationships from social networking sites in to the CRM process. Social CRM may also be called CRM 2.0 or abbreviated as SCRM. See customer relationship management (CRM).
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eCRM Guide The Law of Averages: CRM on the Web CRM Systems (CRM) - CRM2day.com |
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